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Breaking Digital - Digital Strategies, Leadership & Marketing For Enterprise & Entrepreneurs

Breaking Digital, with your host Doyle Buehler is the digital strategic "dirty" talk podcast for enterprise & entrepreneurs who are making an impact online, and are motivated to do more and be better. It is about giving you the necessary insights and ideas from some of the world's greatest strategists, digital marketers and implementors, and the tools you need to thinking more strategically and putting your digital ecosystem and online assets in order to maximize their value. It is about getting down to business and creating your amazing and remarkable value with insights into Digital Strategies, Leadership & Marketing For Enterprise & Entrepreneurs. This is the only show that helps you better understand and pursue what matters most in your digital business, and how to make a difference with your digital strategy through enhancing your digital leadership. In this show, Doyle Buehler interviews world-class strategic thinkers and doers from around the world with topics from all fields of the digital environment - disruption, transformation, social selling, social media, web development, selling, funnel development, marketing, communication, training, and many other core digital strategies that affect every business. Doyle gets his guests to fully expand, detail, explain and articulate their insights, ideas, and strategies that make real progress, in hopes of answering THE ONE important question, “What Real World Digital Strategies Actually Work?”. Of course, there’s no one-size-fits-all answer, but the goal here is to help you decide which avenues and strategies can work best for you. This show is all about digital leadership without the fluff, clutter and confusion that plagues online. It gives enterprise and entrepreneurs the ability to create massive success online, utilising key knowledge and understandings of the digital marketing and digital strategy space. If you are ready to #breakthrough and build your empire online, this is your first step to getting help with all the disparate pieces. It is about the best in digital marketing and media - talking with the right people who really are making it work. Whether it is social media, digital strategy, SEO, content development, entrepreneurship, advertising, websites, sales funnels, or just damn good ideas to try online, we'll be covering all of the topics needed for remarkable success online.
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Aug 15, 2017
Tony Nash CEO of Booktopia started his company on a $10 per day budget in February 2004. He shares his fascinating journey on becoming Australia’s biggest online book retailer without ever having set out a “grand plan” of doing so. Realising early on that focusing on his passion for books and “being one thing to one group made it easier to connect with the consumer” Booktopia now sells one product every 8 seconds. From stocking it’s first title in 2007 to now stocking 130,000 titles and 700,000 units ready-to-ship. The company operates from its Sydney Headquarters and Distribution Centre with a floor space of 13,000 square metres and ships 20,000 items per day. 
 
Tony brings a refreshing view to Amazon’s arrival in Australia and isn’t afraid of a little (or even big) competition reminding us that, “There is no point in freaking out. You can still have your spot in the world.” Booktopia plans on maintaining their spot by “keeping an eye on competitors through peripheral vision instead of focusing on them.” Part of Booktopia’s successful formula is to help their customers “discover something new” by adding value to the their lives and providing them with books to read that they never knew existed.  
 
In 2015 Booktopia bought Angus & Robertson Bookworld, a 130 year old iconic Australian brand. With revenues exceeding $100 million for the first time in 2017. In 2014 Booktopia won the Telstra Medium Sized Business of the year award for NSW and became the first ever company to make the BRW Fast 100 for seven years from 2009 to 2014 and again in 2016. Tony offers listeners great tips on how to ensure their staying power in this market and how to make the purchase process a smooth transaction. He also divulges why the Romance genre helped his company heat up book sales! 
 
Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur
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For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com                      
 
More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast
 
Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/
 
Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ
 
Take the Digital Leadership Quiz: http://www.leadership.digital
 
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(C) 2017 Doyle Buehler
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