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The Breaking Digital Podcast With Doyle Buehler


The Breaking Digital Podcast is for business innovators looking to implement key digital strategies, digital leadership ideas, social selling & marketing initiatives for enterprise & entrepreneurs.

The Breaking Digital Show is hosted by Doyle Buehler, where he interviews digital leaders and influencers from around the world, who are creating amazing results and impact with digital.

The show is about giving you the necessary insights and ideas from some of the world's greatest strategists, digital marketers and implementors, and the tools you need to think more strategically and putting your digital ecosystem and online assets in order to maximize their value.

We regularly cover key insights into Digital Strategies, Leadership & Marketing For Enterprise & Entrepreneurs, including digital disruption, transformation, social selling, social media, web development, selling, funnel development, marketing, communication, training, and many other core digital strategies that affect every business.

Aug 15, 2017

Tony Nash CEO of Booktopia started his company on a $10 per day budget in February 2004. He shares his fascinating journey on becoming Australia’s biggest online book retailer without ever having set out a “grand plan” of doing so. Realising early on that focusing on his passion for books and “being one thing to one group made it easier to connect with the consumer” Booktopia now sells one product every 8 seconds. From stocking it’s first title in 2007 to now stocking 130,000 titles and 700,000 units ready-to-ship. The company operates from its Sydney Headquarters and Distribution Centre with a floor space of 13,000 square metres and ships 20,000 items per day. 
 
Tony brings a refreshing view to Amazon’s arrival in Australia and isn’t afraid of a little (or even big) competition reminding us that, “There is no point in freaking out. You can still have your spot in the world.” Booktopia plans on maintaining their spot by “keeping an eye on competitors through peripheral vision instead of focusing on them.” Part of Booktopia’s successful formula is to help their customers “discover something new” by adding value to the their lives and providing them with books to read that they never knew existed.  
 
In 2015 Booktopia bought Angus & Robertson Bookworld, a 130 year old iconic Australian brand. With revenues exceeding $100 million for the first time in 2017. In 2014 Booktopia won the Telstra Medium Sized Business of the year award for NSW and became the first ever company to make the BRW Fast 100 for seven years from 2009 to 2014 and again in 2016. Tony offers listeners great tips on how to ensure their staying power in this market and how to make the purchase process a smooth transaction. He also divulges why the Romance genre helped his company heat up book sales! 
 
Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur
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For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com                      
 
More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast
 
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(C) 2017 Doyle Buehler