Nico Wlock has his job cut out for him. Combining the aggressive and ultra competitive fashion needs and details of millennials, along with digital marketing, and it can be a combination difficult to manage. Garage clothing - one of the largest retailers in Canada and expanding around the world, has put things in perspective with Nicos' digital insights.
While you don't need to have the mega brand power of Garage Clothing - Nico Wlock lays it out for what digital marketing can be like, and how to use it effectively for all retailers targeting specific niche.
Influence marketing is a huge part of how they build a brand from scratch; we talk about all things important surrounding this concept, as well as how to build a real community, and inter connect the online world with the retail stores around the globe.
Take a listen to what Nico Wlock has to say about everything digital, and making things happen in the digital leadership space.
Podcast interviews by Doyle Buehler
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