Knowing what exactly to do with Linkedin can be a problem for most of us. We're not sure of what steps to take and when, and how to really leverage it. And, that is usually just about getting our profile right.
Mirna Bacun takes us well beyond that, with some amazing insights into how to actually connect Linkedin to your sales funnel, as well as how to get fundamentally more exposure and content flowing for you and your brand online. Did you know that Linkedin actually publishes an editorial calendar for all to see, so you can actually focus your content? She does, among many other things you'll find out about playing smarter on Linkedin.
She's taken the side of finding out what really works, and then presenting it in a manner that can help everyone. She's been brilliant at how she connects sales funnels to her Linkedin profile; making it generate additional leads and actions to follow-up on.
Of course, you're going to have to do the work here, but now you can put the pieces together with your profile and what you do online for the follow-up, but Mirna Bacun will give you all of the tools that you need to make Linkedin work properly for you as a sales tool.
Whether you run a podcast, a website, or want to run the next big magazine online, Mirna Bacun will give you some great ideas on what you can do to help you develop your Linkedin capabilities focussed on sales.
Podcast interviews by Doyle Buehler
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