Online business, for most people, is not fun anymore. We take it far to seriously, and yes, we even take ourselves way to seriously. 'We've lost the edge', as Goose would always say. Maybe we should all just go back to truck driving school.
Matt Giovanisci is tired of the old dogs of online, and is bringing sunshine, rainbows and even unicorns to online. Not in a magical, mystical kind of way, but in a rather, 'let's have some fun while we get some real sh*t done'.
And, he's doing it in spades. He's run multiple online business campaigns that have really shaken the marketing communities to their core, and had a laugh at himself, and the satire of others. No, it's not about making fun of others, but rather making fun with them.
You'll find some gems of implementation in this podcast episode, in online marketing, as well as how to have a great time doing it.
Matt Giovanisci is putting the fun back into online 'fun' marketing.
Podcast interviews by Doyle Buehler
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