Sep 6, 2017
How do you produce content that sparkles with value?
Monetising your content and being able to see an actual
measurable ROI on what you produce is every marketers
There are 3 layers of content that every brand should focus
on. Having different content at different stages instead of a “one
size fits all approach” will push people down your funnel into a
TEDx speaker and former founding editor of “Digerati
Magazine”, Chris Rhyss Edwards knows that creating fascinating
content should be a priority for your brand. People like to be told
stories, it is how history was formed.
Over the course of a 20 year career working for some of the
world’s most successful digital brands Chris has studied the writer
word and how it shapes people’s experiences. He knows how to make
your brand a publisher and aggregator of content and shares his
expertise with listeners.
In Episode #41 of Breaking.Digital, Chris discusses content
creation, development and how to make it work for you. Instead of
chasing things that won't work, he identifies what good content is,
how to produce valuable content, and how to monetise your
In This Episode!
- How to produce content that sparkles and offers value instead
of contributing to the online noise.
- What makes content relevant and honest.
- How to monetise your content.
- Links to a FREE spreadsheet with 300 tools every digital
- How to become a publisher and aggregator of content.
- Steps on getting your message out there.
- Why throwing events are still relevant and important in the
live media sector.
Digital Leadership Podcast interviews by Doyle Buehler - The
For speaking engagements and interview requests for digital
strategy, social media and online marketing, please
(C) 2017 Doyle Buehler