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Breaking Digital - Digital Strategies, Leadership & Marketing For Enterprise & Entrepreneurs

Breaking Digital, with your host Doyle Buehler is the digital strategic "dirty" talk podcast for enterprise & entrepreneurs who are making an impact online, and are motivated to do more and be better. It is about giving you the necessary insights and ideas from some of the world's greatest strategists, digital marketers and implementors, and the tools you need to thinking more strategically and putting your digital ecosystem and online assets in order to maximize their value. It is about getting down to business and creating your amazing and remarkable value with insights into Digital Strategies, Leadership & Marketing For Enterprise & Entrepreneurs. This is the only show that helps you better understand and pursue what matters most in your digital business, and how to make a difference with your digital strategy through enhancing your digital leadership. In this show, Doyle Buehler interviews world-class strategic thinkers and doers from around the world with topics from all fields of the digital environment - disruption, transformation, social selling, social media, web development, selling, funnel development, marketing, communication, training, and many other core digital strategies that affect every business. Doyle gets his guests to fully expand, detail, explain and articulate their insights, ideas, and strategies that make real progress, in hopes of answering THE ONE important question, “What Real World Digital Strategies Actually Work?”. Of course, there’s no one-size-fits-all answer, but the goal here is to help you decide which avenues and strategies can work best for you. This show is all about digital leadership without the fluff, clutter and confusion that plagues online. It gives enterprise and entrepreneurs the ability to create massive success online, utilising key knowledge and understandings of the digital marketing and digital strategy space. If you are ready to #breakthrough and build your empire online, this is your first step to getting help with all the disparate pieces. It is about the best in digital marketing and media - talking with the right people who really are making it work. Whether it is social media, digital strategy, SEO, content development, entrepreneurship, advertising, websites, sales funnels, or just damn good ideas to try online, we'll be covering all of the topics needed for remarkable success online.
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Now displaying: July, 2017
Jul 6, 2017
Alex Allwood, author of Customer Experience is the Brand and Founder of The Holla Agency is informed, honest, refreshing and to-the-point when she says that digital has changed the way society makes it’s purchases. Alex plainly states that, “CEO’s of companies are no longer trusted by society. It's our friends and peers that are now the authority in our lives.” As a consultant, author, speaker and guru on customer experience Alex realises that social media has become the way we share our bad experiences with a brand and it is also the way we validate our purchases. 
 
With over 20 years’ experience in customer-led growth, Alex’s expertise stretches across B2B & B2C and includes work in the finance, retail, health, communications and not-for-profit sectors. As Founder of The Holla Agency, Alex explains how to use qualitative research coupled with quantitative research to really understand what your customers are thinking and feeling at the time they interact with your business. Find out how Journey Mapping (understanding every interaction point your customer has with your brand) can help you see sustainable growth through increased purchases and decreased costs. 
 
Statistically, “It costs organisations 6-7 times more to bring a new customer into the purchasing tunnel than it does to retain a customer.” Instead of assuming you know what your customer wants, Alex has tried and tested tips to help you reframe your business through the customer lens. Alex’s professional speaking, writing and consulting are designed to foster culture of customer centricity, build customer experience capability and help transform customer experiences.
Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur
 
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For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com                      
 
More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast
 
Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/
 
Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ
 
Take the Digital Leadership Quiz: http://www.leadership.digital
 
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(C) 2017 Doyle Buehler
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