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Breaking Digital - Digital Leadership For Smart Entrepreneurs

Breaking Digital, with Doyle Buehler is the digital dirty talk for entrepreneurs who are making a difference online. It is for smart entrepreneurs looking to become smarter. This is digital leadership; giving all entrepreneurs the ability to create massive success online, utilising key knowledge and understandings of the digital marketing and strategy space.
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Breaking Digital - Digital Leadership For Smart Entrepreneurs
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Now displaying: March, 2017
Mar 3, 2017
Mark Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at (grow) - one of the top marketing blogs of the world. As Executive Director of Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. Mark gets candid about how to cut through the online “information density” by using humanity and heart. This author of five best-selling books (Social Media Explained, Return On Influence, Born to Blog, The Content Code, and The Tao of Twitter) reveals how marketing goes in phases: something gets hot, then it gets saturated, and then it moves to the next phase. Don’t get left behind!
 
On this episode of Breaking Digital, Doyle and Mark have a brilliant and honest discussion about what marketing actions need to take place within your business to survive. Forget about being an overnight YouTube success. Be real. Show who you are, mistakes and all. It makes for a better story. Mark refreshingly assures us that using a “humanity” filter in our branding is the way to our customers hearts. He pushes companies out of their comfort zone by encouraging them to share what they stand for, what they believe in, and essentially to reveal “their heart?” If your branding is failing it is likely bland, antiseptic, sterile, or formulaic. Bottom line: treat people online the same way you would treat them offline. The surprising twist: 2017 is going to be a milestone year with artificial intelligence at the forefront of marketing strategy. Can't get enough of Mark? He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. 
 
Mark is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS. He is a regular contributing columnist to The Harvard Business Review. 
 
Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur
http://www.twitter.com/doylebuehler
https://au.linkedin.com/in/doylebuehler
 
For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com                      
 
More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast
 
Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/
 
Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ
 
Take the Digital Leadership Quiz: http://www.leadership.digital
 
www.thedigitaldelusion.com
 
(C) 2016 Doyle Buehler

 

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