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Breaking Digital - Digital Strategies, Leadership & Marketing For Enterprise & Entrepreneurs

Breaking Digital, with your host Doyle Buehler is the digital strategic "dirty" talk podcast for enterprise & entrepreneurs who are making an impact online, and are motivated to do more and be better. It is about giving you the necessary insights and ideas from some of the world's greatest strategists, digital marketers and implementors, and the tools you need to thinking more strategically and putting your digital ecosystem and online assets in order to maximize their value. It is about getting down to business and creating your amazing and remarkable value with insights into Digital Strategies, Leadership & Marketing For Enterprise & Entrepreneurs. This is the only show that helps you better understand and pursue what matters most in your digital business, and how to make a difference with your digital strategy through enhancing your digital leadership. In this show, Doyle Buehler interviews world-class strategic thinkers and doers from around the world with topics from all fields of the digital environment - disruption, transformation, social selling, social media, web development, selling, funnel development, marketing, communication, training, and many other core digital strategies that affect every business. Doyle gets his guests to fully expand, detail, explain and articulate their insights, ideas, and strategies that make real progress, in hopes of answering THE ONE important question, “What Real World Digital Strategies Actually Work?”. Of course, there’s no one-size-fits-all answer, but the goal here is to help you decide which avenues and strategies can work best for you. This show is all about digital leadership without the fluff, clutter and confusion that plagues online. It gives enterprise and entrepreneurs the ability to create massive success online, utilising key knowledge and understandings of the digital marketing and digital strategy space. If you are ready to #breakthrough and build your empire online, this is your first step to getting help with all the disparate pieces. It is about the best in digital marketing and media - talking with the right people who really are making it work. Whether it is social media, digital strategy, SEO, content development, entrepreneurship, advertising, websites, sales funnels, or just damn good ideas to try online, we'll be covering all of the topics needed for remarkable success online.
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Now displaying: February, 2017
Feb 7, 2017

Valerie Khoo is an award-winning feature writer who has been writing for Fairfax for the past 15 years. Her articles appear regularly in The Sydney Morning Herald. She is the author of six books, her latest being Power Stories: The 8 Stories You MUST Tell to Build an Epic Business. She is a former accountant with PwC but switched careers when she gave in to her passion for writing. She mentors feature writers who want to carve out a freelance writing career as well as entrepreneurs and thought leaders who want to showcase their expertise in their own business book. Many of Valerie’s students successfully publish their work and carve out careers as successful writers.

Valerie has worked at the three publishing giants – ACP Magazines (now Bauer Media), Pacific Magazines and EMAP – and currently works as a freelance editor for several consumer and corporate publications. Her work has appeared in publications such as Voyeur, Silver Kris, Australian Financial Review and The Age. Before becoming a freelance writer 15 years ago, Valerie was features director for CLEO. For seven years, she was also the journalist behind the popular Enterprise blog on smh.com.au, theage.com.au, brisbanetimes.com.au, watoday.com.au, canberratimes.com.au and businessday.com.au. Along with Allison Tait, Valerie co-hosts the popular top-rating podcast “So you want to be a writer".

In this episode of Breaking Digital I talk with Valerie Khoo, Founder and CEO of Australian Writers Centre based out of Sydney (with offices across Australia). We have a wonderful discussion about what it means to build your profile, the difference between branding, and most importantly how to find your passion. What is remarkable about Valerie is that her true passion is helping people achieve what they once thought was impossible … empowering people to achieve their dreams. Through her years of expansive journalistic experience in the small business and entrepreneurial space she has seen the trajectory between those who tell a good story and thereby become a highly successful online presence and those who simply fade away. She explains how to produce useful and powerful content because “you can’t outsource your thought leadership”. We delve into being why being “helpful” is the key to being relevant in a cluttered online space.

If you are having trouble identifying your brands “hook” or you don’t know if your story feels authentic then you do not want to miss this fascinating discussion about leadership, branding, social media, digital profiles and personal profiles with Valerie Khoo, Founder and CEO of Australia Writers Centre.

Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur
http://www.twitter.com/doylebuehler
https://au.linkedin.com/in/doylebuehler

For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com

More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast

Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/

Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ

Take the Digital Leadership Quiz: http://www.leadership.digital

www.thedigitaldelusion.com

(C) 2016 Doyle Buehler

Feb 1, 2017

Gabriel Aluisy is the founder of Shake Creative, a Tampa, Florida based branding and design agency focused on helping private clubs and luxury lifestyle brands build revenue & connect with consumers. He is the author of the bestselling book, Moving Targets: Creating Engaging Brands in an On-Demand World and the host of Private Club Radio.

In this episode of Breaking Digital, the self-proclaimed branding geek and luxury niche market advertiser, talks to us about some amazing branding aspects in advertising today and how to identify and really use “triggers”. He explores how to make an impact with different personas and groups and why it is important identify those groups in your basic branding. Gabe goes into detail on the 5 senses of advertising and how to “make sure that each and every sense is tying into your brand presence.” We also examine how businesses can grow into a millennial customer base who put more “emphasis on experiences than things” and why that affects the way you market to your targets. Gabe outlines how to keep your business thriving by communicating on the level of your consumers. If you are wondering what the biggest mistakes digital advertisers are making, then Gabe also has the answers for you as he discusses things to avoid and tells us which companies have the best online presence.

Gabe has designed and developed marketing campaigns and brand collateral for over 1,000 companies including national franchises and brands. His work has won international awards, but more importantly, has generated millions of dollars of revenue for his clients. Gabriel has been featured on NBC, iHeart Radio, in Entrepreneur® and other leading publications and is a graduate of American University’s School of Communication. In this podcast Gabe emphasizes “getting rich in the niche” and graciously offers listeners a way to redeem a gift from him.

Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur

http://www.twitter.com/doylebuehler

https://au.linkedin.com/in/doylebuehler

For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com

More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast

Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/

Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ

Take the Digital Leadership Quiz: http://www.leadership.digital

www.thedigitaldelusion.com

(C) 2016 Doyle Buehler

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